FIRE + ALCHEMY
WELLBEING COLLECTIVE

Providing Wellbeing Events + Services for Businesses, Communities + Individuals.​​

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Launched in 2022 by Rachel Drysdale, The Fire + Alchemy Wellbeing Collective quickly became a recognised name in the wellness and alternative health space, with The Times describing it as a “Spiritual Emporium.”

 

Fire + Alchemy has evolved from a Shoreditch-based physical studio and retail space, home to London’s first and only Sacred Cacao Bar, into a wellbeing agency, expanding its reach through residencies at creative hubs and wellness community spaces, corporate wellness programs, large-scale events, pop-ups and online offerings, in the London area, and further afield to the wider UK.

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With a network of over 125 expert practitioners, the Collective works with global brands, businesses, and communities to deliver tailored wellbeing experiences. Clients have included Spotify, Adobe, Urban Outfitters, Channel 4, ITV, FaceGym, Autograph Hotels, and Jo Malone.

 

From yoga, meditation, and sound healing to leadership development and emotional wellbeing workshops, every offering is crafted to encourage holistic health in today’s fast-paced world.

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Rachel’s journey into wellness is deeply personal. Initially training in dance and choreography, a serious back injury at 17 led her to pivot into a corporate career spanning two decades with professional services organisations such as Deloitte and Ernst & Young, working across the UK, Australia, and Asia. Her background in high-performance environments, combined with a lifelong passion for holistic health, inspired her to create The Fire + Alchemy Wellbeing Collective—bridging the gap between modern wellbeing and traditional healing practices, raising awareness and making them accessible.

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Rachel holds qualifications in nutrition, emotional eating psychology, sports performance, wellness coaching, energy healing, psychic studies, vagus nerve rejuvenation, Theta Healing, and sound healing. She is currently studying with Yale University, looking at how science and wellness combine.